Stadium Australia is set to transform the event experience with the installation of a new straight-run video screen.

The world鈥檚 longest Great Southern Screen will be installed as part of fan-focused digital upgrades worth more than $10m throughout the venue.

Global architectural design firm Populous planned the new video display integration at Stadium Australia.

Set to start after NRL Grand Final Day, work on the new screen will be in place for the start of the footy season next year and well ahead of the FIFA Women鈥檚 World Cup in 2023.

New South Wales (NSW) Minister for Sports Natalie Ward said: 鈥淭his project will create much-needed construction jobs in Western Sydney and when it goes live, an unmatched experience for NSW sporting fans.

鈥淭he NSW Government is continuing to invest in Sydney鈥檚 mega-event venue and home of the 2023 FIFA Women鈥檚 World Cup to ensure it delivers the ultimate live experience for the people of NSW.鈥

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The Great Southern Screen, which will be the equivalent of the football field length, is 120m long and 10m high. It will stretch across the stadium鈥檚 entire Athletic Centre end.

As confirmed by Venues NSW, which oversees the major stadiums in the state including Stadium Australia, Daktronics Australia will be responsible for the installation of the new video screens at the venue.

Daktronics has been selected following a tender process.

Populous senior principal Al Baxter said: 鈥淎dding the Great Southern Screen seamlessly into the stands takes the view from a 200sq/m screen to a monumental 1200m虏, creating opportunities for greater event branding, spectator engagement and potential revenue for the stadium hirers.鈥